How to Give Your Customers and Clients That “WOW” Factor

wowIt doesn’t matter what kind of business you operate, without customers and clients you don’t have a business. With this in mind, it’s essential that you try and “WOW” them as much as possible, so they enjoy buying from you and want to do so again and again.

So what kind of steps can you take to ensure that people are amazed and very happy when they deal with you? Here are a few things you might want to try out.

Give small gifts

There is no better way to give that “WOW” factor to your customers and clients than by giving them unexpected small gifts.

Best of all, these gifts don’t need to be expensive, and it can be something as simple as a few chocolates and a bottle of wine. Put the chocolates in black gift boxes and that is all you need to show how much you appreciate their custom

Have excellent customer service

When you consider that the vast majority of businesses out there have lousy customer service, it doesn’t take much for you to go in the opposite direction and really stand out from your competition.

If you have excellent customer service with fast responses and friendly staff then it will really be appreciated by your customers, and lead to them sticking with you and buying more of your products.

Speak with them

The sale doesn’t have to end when you receive their money. Smart business owners find a way to keep the conversation going after the sale, by giving customers a ring and speaking with them, or communicating through post or email.

This gives you the chance to find out how the purchase is going for them and if there is anything else you can do to help.

Reward loyalty

If you want customers and clients to keep on buying from you month after month, and year after year, then rewarding loyalty is the good strategy to follow.

As an example, a loyalty card where the customer gets points everytime a purchase is made is a solid tactic for getting them through the door and spending money on a regular basis.

Over deliver at all times

Nothing gives people that “WOW” factor more than just simply over delivering with products and services at all times and exceeding their expectations.

So many companies over promise and under deliver, which means if you work hard at doing the opposite then you will become their number 1 choice.